In a world where beauty is constantly being redefined, Demi Howell emerges as a true pioneer. From her beginnings as a shampoo assistant, at just 13 years old, to becoming one of the most influential entrepreneurs in the industry, her story is an example of passion, creativity, and a bold approach that sets her apart from the competition.
With nostalgia, Demi recalls her initial steps into the beauty industry, stating, “This was my first glimpse into salon culture and the creativity behind beauty looks.” From the beginning, her natural talent shined, and she soon earned the nickname “Queen of UpDo” in her city. With the unwavering support of her parents, Demi immersed herself in the art of styling, honing her skills through an apprenticeship program with the region’s top stylists. Her commitment and passion for beauty enabled her to establish a robust clientele, inspiring her to pursue ambitious goals.
Demi’s career is marked by impressive achievements. At the height of his career, he served between 20 and 30 clients a day, a testament to his talent and dedication. Her ambition led her to open a luxury salon in Huntsville, Alabama, where every detail was designed to offer a unique experience: “I wanted my clients to feel like they were entering a home, but with a touch of luxury,” shares Demi. Not only did her salon become a smashing success, it was also recognized with multiple awards, including third place in the world with Style Stars and first place in AmberMag/Mizani’s “Is Your Salon a Star.”
But Demi didn’t stop there. In 2009, she launched her own cosmetics line, Demi Howell Beauty, which has received acclaim on platforms such as 106th & Park and Love & Hip Hop. Her inclusive and diverse approach has allowed her product line to suit all skin tones and types, making her a preferred choice in a market that often leaves out darker-toned women.
Demi doesn’t just focus on immediate success; her long-term vision is what really sets her apart. “Success doesn’t happen overnight, but the internet has proven otherwise,” he says with a smile. His advice to entrepreneurs is clear: do extensive research and have a solid business plan. “Create 8 tasks that you can implement to generate multiple streams of income in your business,” he suggests, highlighting his innovative mindset and strategic approach.
With an already impressive career, Demi has ambitious plans for the future. “I plan to write my first book in 2025,” she shares, which promises to be an exciting addition to his legacy. Additionally, her Soft Boss community is designed to help women balance their feminine and masculine energy, an approach that resonates deeply with today’s culture of wellness and empowerment.
Demi Howell is not just a businesswoman; she is a source of inspiration for all those looking to make their mark in the world of beauty. Her authenticity, experience, and vision make her a leader in the industry. To follow her journey and get more tips on beauty and entrepreneurship, feel free to follow her on social media: @thedemihowell, @thehausofhowell, y @demihowellbeauty.
