If you ask Jonathan Tjoa Algreen what his business title is, be prepared for a long list. As a co-owner in over 8 businesses and involvement in countless others, keeping busy is a way of life for Jonathan.
Jonathan is the founder and CEO of both Impact Business Investment Group (IBIG) and 1 People, the founder of Business for Planet, and the co-owner of Valified, Nordic Impact Bridge, DoLand, LOVENATURE|Superfoods and Wennick–Lefèvre, to name a few. In all of his pathways, Jonathan works towards transparency to aid other entrepreneurs on his path.
In addition to using his businesses as a platform to share his insight with his peers, Jonathan also understands the importance and responsibility of running progressive businesses. Social impact is inherent and integrated in all of Jonathan’s businesses, whether he plays a large or small role.
While many are motivated by wealth, financial success, or acclaim from their peers to enter the business world, Jonathan’s inspiration was something bigger. He was truly motivated by his belief that the future of business is a combination of being both profit driven and taking a deeper and more comprehensive responsibility for both humanity and the planet. Jonathan is able to use his businesses in a direct way for creating a better tomorrow for more people and the planet.
In this way, Jonathan is able to reframe his definition of success. All of his businesses have a more significant and larger objective than profit, showcasing how success means to him that his commitment to creating a better world through business and mindful leadership has been recognised and inspired future generations of entrepreneurs and emerging brands.
In the coming year lies exciting progress for Jonathan and his companies, including the launch of the Business for Planet programme, a regional company setup in Europe in both United Kingdom and Germany, six market launches in new markets for 1 People and minimum four investments in new companies for Impact Business Investment Group – all of which will summit to a very successful 2021.